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mar 3rd - mar 7th, 2025
Daily at 11AM ET – 12PM ET
The Feminine Hustle Activation is a 5-part precision performance reset for high-achieving women who are done building on pressure and ready to scale with clarity, sustainability, and internal congruence.
If you’ve been carrying it all - the business, the team, the household, the expectations - and it’s starting to cost you…this is the work that resets your internal operating system so your next level doesn’t come at the price of yourself.
a Smarter Way to Hustle
Begin the Activation
One that doesn’t cost your clarity, your peace, or your body.
This is where the high-functioning hustle ends — and identity-led leadership begins.
Join the $500K Her Way Challenge for FREE
The Feminine Hustle Activation is a 5-part precision performance reset for high-achieving women who are done building on pressure and ready to scale with clarity, sustainability, and internal congruence.
If you’ve been carrying it all - the business, the team, the household, the expectations - and it’s starting to cost you…this is the work that resets your internal operating system so your next level doesn’t come at the price of yourself.
This is where the high-functioning hustle ends — and identity-led leadership begins.
One that doesn’t cost your clarity, your peace, or your body.
a Smarter Way to Hustle
Begin the Activation
all the Feminine.
none of the Fluff.
This isn’t fluffy. It’s not woo. It’s not vague mindset work.
And it’s definitely not a “flow in your feminine” vibe or “manifest and meditate” all day type workshop that will leave you wondering what to actually do next.
This is precision recalibration for high-performing women who are done overriding their limits, but not their ambition.
You roll your eyes every time someone says success should feel “effortless.”
And if one more person tells you to slow down…you might scream.
You don’t need to slow down. You just need to stop powering everything with the survival success system that got you here - but can’t take you higher.
That’s what the Feminine Hustle™ Activation is:
A diagnostic that reveals what’s really been running the show, so you can stop running on fumes and start leading with clarity, greater capacity, and the kind of congruent power that grows your business without breaking yourself in the process.
Welcome to Feminine Hustle™.
You haven’t bought into the “hustle is bad” narrative.
You're too smart for that, because
you know hustle built your business.
Begin the Activation
Feminine Hustle™ Is Your New Brand Edge
Feminine Hustle™ isn’t soft, slow, or passive.
It’s how the most powerful women in business scale,
without self-sacrifice, overextending, or overdelivering.
This is the leadership shift that helps you:
Return to your rooted identity
Recalibrate your clarity
Move with intuitive authority
So that your business expands with you, not at your expense.
When she builds from identity, her brand doesn’t just grow - it commands rooms and catalyzes others.
A woman reconnected to herself is a powerful force.
Who this is for
Looks like she’s thriving, but is secretly running on empty.
Holds the weight of a business, a household, a team, and expectations no one else sees.
Is evolving beyond what she’s built and knows she can’t keep building from the version of herself that survived it.
Has felt like too much for some rooms and not enough for others—and is done shrinking to stay palatable.
Begin the Activation
This is for the woman who fears the business she built might break her - and is ready to build from a version of herself that won't.
- Jenni Rae Oates
She's just tired of bro-style hustle that doesn't work for her life or nervous system.
She doesn't want to burn it all down
hustle isn’t the problem.
It’show,
andwhy,
you’re hustling that is.
hustle isn’t the problem. It’show,
andwhy, you’re hustling that is.
Behind every high‑performing woman who feels stretched, unclear, or maxed out, even when nothing is “wrong”… there’s a deeper operating pattern quietly driving her success, while slowly draining her.
I call this pattern Toxic Hustle - and I’ve seen it again and again in over 20,000 entrepreneurs and leaders I've worked with over 15+ years.
It shows up three ways:
#1: Stress Hustle: urgency, “on” mode, reactive pace
#2: Scarcity Hustle: never enough time, results, or validation
#3: Trauma Hustle: proving, protecting, over‑functioning from past pain
You don’t hustle this way because you want to work maxed out or stressed out. You hustle this way because somewhere along the way, you learned pushing through, being strong, and hustling to the top was the way to get love, value, and success. This Activation is where it all changes.
Not by fixing your strategy, tactics, or giving you more to do…
But by naming the pattern so it stops running you behind the scenes.
Begin the Activation
Uncover the story running in your system—and rewrite it to match the woman you’re becoming.
Align your presence, pace, and decisions with the future you’re scaling into.
Success Set Point + NeuroStory™
Identity-Led Leadership Shift
Break the internal loop that keeps you reactive, maxed out, and repeating the same success pattern.
The Crazy Cycle Blueprint™
Decode what’s really behind your hustle (stress, scarcity, or trauma) and shift it.
hustle style profile
Identify the 5 hidden patterns affecting your clarity, capacity, and power—and what it’s costing you.
The High Performer Pressure MAP
Rewire the pattern driving your pressure, pace, and over-functioning—so you can scale without self-sacrifice.
5 Part Activation Workshop
Activate Feminine Hustle™ Now,
For Only $197
Movement
Be Part of The
Feminine Hustle™
what real women are saying about feminine hustle...
"For the first time I understand why I've been driving so hard."
"I was pulled in every direction WITH three kids under five and running a full practice. This activation helped me name my hustle pattern and say yes only to what truly moved the needle.”
- Lori A.ikman, Founder Precision Total Health
"Working with Jenni Rae, I finally got to $100K months... without burning out."
"I’d been stuck at the same level for years — until Jenni Rae helped me see what was blocking my next level. I hit my first $100K months without burning out, because I finally understood the story running my business.”
- Berkley Sweetapple, Founder Berkley Sweetapple Law
"I finally saw how to lead with my femininity without losing my edge."
"With a PhD in psychology and decades in male-dominated spaces, I didn’t think I was disconnected from myself… but I was. This experience helped me reconnect with my feminine intuition and authority, and it’s already shifting how I lead, sell, and speak.”
- Tammy Fitzpatrick, Organizational Psychologist & Executive Strategic Partner
Begin the Activation
Embody Feminine Hustle™
Activation 05:
Rewrite the Story
Activation 04:
Understand your Success Set Point and begin rewiring the NeuroStory™ that's kept your message fuzzy, your leadership reactive, and your expansion capped.
04
Discover the 4-part subconscious loop keeping you reactive, burned out, or “on” all the time - and learn how to interrupt it for good.
Break The Crazy Cycle™
Activation 03:
03
Expose the Toxic Hustle
Activation 02:
Name the Hustle Style (Stress, Scarcity, or Trauma) driving your leadership - and begin leading from presence, not performance.
02
Step into the identity that leads from wholeness, not hustle - and align your presence, power, and visibility with the woman you're truly built to be.
05
These five activations help you name the patterns driving your pace, pressure, and over-performance, and show you how to finally break the cycle.
From Disconnected Doing to Emotional Clarity
01
Clear the F.O.G.
Activation 01:
Identify where fear, obligation, and guilt are hijacking your clarity - and shift from reactive doing to grounded, emotion-led awareness.
The 5
Feminine Hustle™ Activations
From Performance Behaviors to Presence-Based Leadership
From Triggered Response to Nervous System Regulation
From False Identity to a New Success Set Point
From Burnout Business Owner to Embodied FIREBrand™
Toxic hustle taught you to prove. These activations teach you to lead.
This is where the shift happens...
from doing more to becoming the woman whose presence leads and makes an impact, before she ever says a word.
You’re not here to fit into the industry.
You’re here to become the one it’s built around.
What You'll Walk Away With
Pinpoint the 5 hidden patterns affecting your pace, daily capacity, and decision-making.
YOUR PERSONAL HUSTLE STYLE PROFILE:
Identify whether Stress, Scarcity, or Trauma is driving your hustle, and what it’s costing your brand...and you as the owner.
THE CRAZY CYCLE™ BLUEPRINT:
Spot the internal loop keeping you reactive and burned out - and how to break it for good.
YOUR SUCCESS SET POINT + NEUROSTORY™ MAP:
Uncover the unconscious story behind your success limits and stress patterns...and rewrite it.
A SHIFT TO IDENTITY-LED LEADERSHIP:
Reclaim the presence, clarity, and congruence you need to scale as the woman you’re next-level brand needs.
Begin the Activation
Feminine Hustle isn’t soft.
It’s strategic.
The Cost of Staying in Toxic Hustle
90%
72%
3x
Overworking isn’t the problem.
Operating from unhealed hustle is.
When a woman knows who she is, she stops hustling to prove and starts leading from knowing. And that's when her brand catches fire.
a new era of feminine-led business
Begin the Activation
Uncover the story running in your system—and rewrite it to match the woman you’re becoming.
Align your presence, pace, and decisions with the future you’re scaling into.
Success Set Point + NeuroStory™
Identity-Led Leadership Shift
Break the internal loop that keeps you reactive, maxed out, and repeating the same success pattern.
The Crazy Cycle Blueprint™
Decode what’s really behind your hustle (stress, scarcity, or trauma) and shift it.
hustle style profile
Identify the 5 hidden patterns affecting your clarity, capacity, and power—and what it’s costing you.
The High Performer Pressure MAP
Rewire the pattern driving your pressure, pace, and over-functioning—so you can scale without self-sacrifice.
5 Part Activation Workshop
Activate Feminine Hustle™ Now,
For Only $197
Movement
Be Part of The
Feminine Hustle™
“You’ll keep scaling stress, scarcity, and trauma until you rewrite the internal encoded story you’re building from.”
rewrite the Story living in your system
- Jenni Rae Oates
Our most commonly asked questions
FAQS
What if I can’t start right away?
You get lifetime access to the full workshop, so you can move at your own pace and revisit the content any time you need a recalibration. But the sooner you step in, the sooner you shift.
Is this just another mindset workshop?
I’ve taken other “clarity” trainings before. How is this different? Most clarity work stays in your head. This goes deeper...into your nervous system, subconscious patterns, and success wiring. This isn’t a mindset boost. It’s a complete recalibration.
What if I already run a successful business?
Then you know how easy it is to grow and outgrow the version of yourself that built it. This activation isn’t for beginners; it’s for ambitious women at a tipping point, who know the next level can’t be powered by the same pressure.
Will I get something tangible?
Yes. Inside the workshop, you’ll receive tools like the High Performer Pressure Map™, Hustle Style™ framework, and The Crazy Cycle Blueprint™ that will give language to what’s been driving your pace, and show you how to shift it.
What if I’m second-guessing the investment?
It’s rarely about the money - it’s about trust. If your gut says something’s off, trust that. This isn’t a splurge. It’s the kind of clarity that makes everything else you’ve invested in actually work. I’ve coached over 2,000 entrepreneurs through this reset and watched it shift their revenue, relationships, and results, without doing more.
It’s strategic. And it’s your new leadership edge.
You don’t need more grind. You need to reposition the woman behind the brand.
Begin the Activation
Hi, I'm Jenni Rae
Brand Architect. Speaker. recovered perform-aholic.
I built success the way most high-achieving women do - through pressure, performance, and powering through. As a former Division I athlete, I was trained to push. And for years, I did. I built brands. Led teams. Raised babies. Survived the unimaginable loss of a child. And still showed up smiling.
But behind the put-together, strong version of myself…was a woman terrified of letting others down and tired of proving. What I’ve learned and now teach is this:
But a brand built from a repositioned identity? This not only sustains, it's spreads like wild fire.
For nearly 20 years, I’ve helped thousands of women break internal ceilings, reconnect to their identity and power, and lead businesses that reflect who they truly are, not who they had to be in order to be seen, loved, valued, or belong.
Through my signature Feminine Hustle™ methodology, RISE Factor™ Experience, and FIREBrand™ Framework, I help high performing women shift from over-functioning to a high-command brand that garners attention, authority, and premium prices without sacrificing what matters most.
Because when a woman knows who she is, what she carries, and how to lead from identity, she becomes the authority.
Begin the Activation